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Why is Search engine optimization (SEO) important?

January 19, 2019

Search Engine Optimization or SEO is the simple method of ensuring a website can be found in search engines with help of words and phrases relevant to what the site is offering.

A good website but a poor SEO, is just like a gun with no bullets! We all want to be heard, and noticed, same is with businesses and websites. Search engine optimization is the process of getting ranked well in all major search engines.

The need for businesses to be visible and reachable is encouraging websites to be built and in order for these websites to give a fair amount of visibility to the business, a strong SEO is required. It is important for a website to show up on major search engines.

As per reports, websites on the first page of Google receive almost 95% of clicks, and research shows that results that appear higher up the page receive an increased click through rate (CTR), and more traffic.

Businesses pay for their websites to be seen first on major search engines, these appear on the top as advertisement on the search pages. Then there are organic searches, which throw up based on the keywords, content, material on the website. Other listings that can appear in the Google search results, such as map listings, videos, the knowledge graph and many more. Search engine optimization or SEO can help improve visibility in these result sets as well.

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