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The Search Engine Optimization (abbreviated SEO) includes the optimization of the technical and content quality of the website. The purpose of this is to improve the site’s organic search engine ranking so that it is found well on the search engine results pages for selected keywords.
The technical optimization includes SEO activities that serve to optimize the crawling ability of your website. However, they are not content-related. These include tasks such as:
On-page optimization is the process of ensuring that your content is relevant and provides a good user experience. This includes targeting the right keywords within your content, which plays a critical role in search engine rankings.
As part of the on-page optimization, on the one hand, you can optimize website elements that a user sees before clicking on the website (“pre-click”). On the other hand, elements that the user only sees after clicking on the website (“post-click”).
Here it is important to select keywords meaningful and to incorporate the same keywords in several places on the site, such as the headline, the content, the image name and the URL.
Off-page optimization is the process of improving your site’s search engine rankings through off-site activity. This is mainly done by building backlinks (also called “backlinks”) on your website.
A backlink is an inbound hyperlink from an external website to your website. If your website receives a return, it will gain a reputation. Because this external website virtually says that the page your link leads to is credible. Incoming hyperlinks thus increase the ranking points of your website, whereas outgoing hyperlinks deduct points. So, one of the most important SEO goals is to increase the number of referrals to your website.
Hyperlinks within social media are different from back references, because they usually have no effect on the ranking. But the more people on social media see and enjoy your content, the more likely a person will be to link your site to their website.
Do you want to optimize your own website? Individual tips and support for your own website can be found in our “Online Marketing Professional Course “.
For advanced online marketing professionals looking to deepen their knowledge and become a certified search engine optimization (SEO) professional, we are re-launching the online Search Marketing Manager course.