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What are the “must know” topics on digital marketing

Digital Marketing is very broad and diverse, it comprises of marketing through various electronic mediums. Some Mediums used for digital marketing include SEO (search engine optimization), Email marketing, Social Media, Content Marketing, Pay-Per-Click (PPC), Influencer / Affiliate Marketing, Viral Marketing, Radio advertising, Television advertising, Mobile advertising and Video marketing. Each of the above mediums have […]

Why is Search engine optimization (SEO) important?

Search Engine Optimization or SEO is the simple method of ensuring a website can be found in search engines with help of words and phrases relevant to what the site is offering. A good website but a poor SEO, is just like a gun with no bullets! We all want to be heard, and noticed, same is with […]