Social Media marketing is the usage of social media platforms for marketing, it is gaining popularity owing to the growing users of smartphones and eventually social media accounts. SMM targets users from all age groups due to its diverse age group engagement.
SMM includes promoting business on social media platforms like Facebook, Instagram, Google+, Twitter, Quora, LinkedIn, WhatsApp, Pinterest, and others.
It helps make businesses build their online presence. The success, growth, and engagement of the users can be tracked easily through the data analytics tool provided by these networks.
Marketing on social media may be free or paid. No cost marketing techniques simply include you making connections on social media platforms by increasing followers and inviting participation. Paid marketing includes the fee paid to social media platforms like Facebook for targeting a section of the audience, like sponsored ads.
Marketing on the above channels only, do not contribute to Digital Marketing as a whole. Digital Marketing is a wider term, social media marketing is one of the important component of Digital Marketing. Digital marketing may or may not be based solely on internet, though the most popular ones are the internet channels.
Like SEM (Search Engine Marketing), which includes SEO (Search Engine Optimization) and PPC consultant. (Pay per Click), Google Play, Apple store, and Email marketing. Digital channels without internet include Television, Radio, Bulk text messages, and Digital Signage.
Social media marketing allows you to interact with the audience and get live feedback on products and services, it is a two-way channel. However, digital media marketing is based on estimations and assumptions. Social media marketing takes shorter time to reach and engage the audience.
The digital marketing techniques on other channels, specially the non-internet ones are lengthy and do not give instant engagement from the audience. SMM and Digital Marketing supplement each other, we can add some digital marketing elements to SMM to make a successful marketing campaign.
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