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Course description

Sales & Digital Marketing Certificate Program is intended for sales and marketing professionals who want to enhance their Sales, digital marketing knowledge and learn practical skills that will impact their job. The course topics include: Digital Marketing(DM) Channels. Plan and Develop DM Channels.

Estimated Time
15 Months

At 6 hrs/week

ENROLL BY
September 15, 2020

Get access to classroom immediately on enrollment

PREREQUISITES
No prior knowledge required

See prerequisites in detail

Key Features

  • 384 hours of instructor-led training
  • User friendly online classes
  • Industrial Expert Trainers
  • Q & A Session during each class.
  • Videos of live class
  • Real life projects.
  • Earn via learning
  • Flexible batch timing
  • Students support
  • Assignments & Projects
  • Godaddy Certification

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Course Preview

  • 1.1 Relationship Selling
  • 1.2 Storytelling for Salespeople
  • 1.3 Basic Selling
  • 1.4 Platforms used for Digital sales
  • 1.5 Sales Negotiation
  • 1.6 Sales Prospecting
  • 1.7 Sales Presentation Skills
  • 1.8 Persuasion and Influence
  • 1.9 Digital & Effective Product Demonstrations
  • 1.10 Telephone Selling
  • 1.11 Relationship Banking
  • 1.12 Trade Show Selling
  • 1.13 Client Entertaining
  • 1.14 Chat Selling
  • 1.15 Trusted Advisor
  • 1.16 Incorporate assessments
  • 1.17 Win/loss reports
  • 1.18 Leverage peer learning
  • 1.19 Highlight industry trends and news
  • 1.20 Practice responding to objections
  • 1.21 Sales process deep-dive
  • 1.22 Sales manager “mastery sessions”
  • 2.1 Introduction to The Marketing Plan.
  • 2.2 Objectives and structure of The Marketing Plan.
  • 2.3 Critical elements of the external analysis.
  • 2.4 Critical elements of the internal analysis.
  • 2.5 The SWOT Matrix.
  • 3.1 What is marketing strategy?.
  • 3.2 Financial and non-financial objectives.
  • 3.3 The customer attraction vs customer retention dilemma.
  • 3.4 Identifying the best target segment for your product or service.
  • 3.5 How to identify the best positioning for your product or service?.
  • 4.1 Introduction to Marketing Mix Implementation.
  • 4.2 Marketing mix definition: short-term and tactics vs long-term tactics..
  • 4.3 Deciding product strategy: the product lifecycle.
  • 4.4 Deciding product strategy: product levels..
  • 4.5 Deciding product strategy: branding strategy..
  • 4.6 Pricing strategy..
  • 4.7 Distribution channel strategy.
  • 5.1 Introduction to expected results
  • 5.2 Metrics for financial objectives.
  • 5.3 Metrics for non-financial objectives: brand awareness
  • 5.4 Metrics for non-financial objectives: social media brand.
  • 5.5 Metrics for strategic objectives.
  • 5.6 Metrics for customer objectives.
  • 5.7 The Marketing Plan budget.
  • 6.1 What is Digital Marketing?
  • 6.2 Importance of Digital Marketing
  • 6.3 Inbound vs Outbound Marketing
  • 6.4 Marketing v/s Sales
  • 6.5 Content Marketing
  • 6.6 Strategic Flow for Marketing Activities
  • 7.1 What is Domain and Hosting?
  • 7.2 Website Language & Technology
  • 7.3 Core Objective of Website and Flow
  • 7.4 Strategic Layout of website
  • 7.5 Call to action
  • 7.6 WordPress website creation
  • 8.1 Understanding SEO
  • 8.2 SEO Keyword Planning and Research
  • 8.3 Meta Tags and Meta Description
  • 8.4 Website Content Optimization
  • 8.5 Back Link Strategies
  • 8.6 Internal and External Links
  • 8.7 Keywords in Blog and Articles
  • 8.8 On Page SEO and Off Page SEO
  • 8.9 Local SEO
  • 8.10 Mobile SEO
  • 8.11 eCommerce SEO
  • 8.12 Optimizing with Google Algorithms
  • 8.13 Use of Free and Paid Tool
  • 8.14 Measuring SEO Effectiveness
  • 8.15 Google Algorithms
  • 8.16 Rank Brain and Dwell Time
  • 9.1 Integrating Google Analytics and Webmaster with Website
  • 9.2 Integrating with Website
  • 9.3 Measurement Metrics
  • 9.4 Accounts and Profiles
  • 9.5 Analytics Reporting
  • 9.6 Sorting, Filter and Time Chart
  • 9.7 Audience Segmentation
  • 9.8 Understanding Traffic
  • 9.9 Traffic and Behaviour Reports
  • 9.10 Setting up Tool for SEO
  • 9.11 Adding and Managing Assets
  • 9.12 Site Map and Site Links
  • 9.13 Search Traffic and Links
  • 9.14 Google Indexing
  • 9.15 Managing Crawl Errors
  • 9.16 Managing Security Issues

Facebook Marketing Fundamentals

  • 10.1 Facebook Marketing
  • 10.2 LinkedIn Marketing
  • 10.3 Twitter Marketing
  • 10.4 Pinterest Marketing
  • 10.5 Instagram Marketing
  • 11.1 Email Software and Tools
  • 11.2 Importing Email Lists
  • 11.3 Planning Email Campaign
  • 11.4 Email Templates and Designs
  • 11.5 Writing Quality and Creative Emails
  • 11.6 Sending HTML Email Campaigns
  • 11.7 Campaign Reports and Insights
  • 12.1 Planning eCommerce Website
  • 12.2 Product Placements and Grouping
  • 12.3 Product Content Optimization
  • 12.4 Product Attributes
  • 12.5 Promoting eCommerce Website
  • 12.6 Understanding Coupon System
  • 12.7 Appointing Affiliates for Products
  • 12.8 Cross/Up/Down Selling
  • 12.9 Application and Documentation
  • 12.10 eCommerce Tracking and Insight
  • 13.1 Fundamentals of Mobile Marketing
  • 13.2 Mobile Advertising details discussion
  • 13.3 Mobile App Marketing
  • 13.4 SMS Marketing
  • 14.1 Google AdWords
  • 14.2 Facebook Ads
  • 15.1 Understanding Affiliate Marketing
  • 15.2 Sources to Make Money Online
  • 15.3 Selecting Affiliate Program
  • 15.4 Applying for an Affiliate
  • 15.5 Building Assets for Affiliate Promotion
  • 15.6 Payments and Payouts
  • 15.7 CPC, CPA, CPI and other metrics
  • 15.8 Getting Most Conversions
  • 15.9 Day to Day Work Scheduling
  • 15.10 Managing Affiliate Accounts
  • 15.11 Money Making Secrets
  • 16.1 Introduction to blogging
  • 16.2 How to setup Blog on Blogspot
  • 16.3 Google AdSense Account Setup
  • 16.4 Placing Ads on Website
  • 16.5 Placing Ads on Blogs
  • 16.6 YouTube Video Monetization
  • 16.7 Allowing and Blocking Ads
  • 16.8 Performance Metrics
  • 16.9 AdSense Administration
  • 17.1 Creating and Setup Channel
  • 17.2 Channel Keywords
  • 17.3 Branding Watermark
  • 17.4 Featured Contents on Channel
  • 17.5 Uploading Videos and Optimization
  • 17.6 Video Thumbnail
  • 17.7 CTA – Annotation and Cards for Mobile
  • 17.8 Live Broadcasting
  • 17.9 Managing Playlists, Comments and Messages
  • 17.10 Monetization with AdSense
  • 17.11 YouTube Channel Analytics
  • 18.1 Digital Marketing for Lead generation
  • 18.2 Building a lead generation plan
  • 18.3 Defining key goals and metrics
  • 18.4 Choosing lead generation sources
  • 18.5 Converting Leads to Sales
Program OfferingsEnrollment Includes:
CLASS CONTENT
Content co-created with experts
Real-world projects
Project reviews
Project feedback from experienced reviewers
STUDENT SERVICES
Technical mentor support
Student community
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Sales & Digital Marketing

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Learn Sales & Digital Marketing with 100% Placement guarantee

AVERAGE TIME

On average, successful students take 15 months to complete this program

BENEFITS INCLUDE

  • Real-world projects from industry experts
  • Technical mentor support
  • Personal career coach & career services

15 MONTHS ACCESS

1.49,999 10,000 per month

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PAY AS YOU GO

10000 per month

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