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Course description

Digital Sales & Marketing Certificate Program is intended for sales and marketing professionals who want to enhance their Sales, digital marketing knowledge and learn practical skills that will impact their job. The course topics include: Digital Marketing(DM) Channels. Plan and Develop DM Channels.

Estimated Time
2 Months

At 4 hrs/week

ENROLL BY
November 20, 2020

Get access to classroom immediately on enrollment

PREREQUISITES
No prior knowledge required

Key Features

  • 32 hours of instructor-led training
  • User friendly online classes
  • Industrial Expert Trainers
  • Q & A Session during each class.
  • Videos of live class
  • Real life projects.
  • Earn via learning
  • Flexible batch timing
  • Students support
  • Assignments & Projects

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Course Preview

  • Relationship Selling
  • Storytelling for Salespeople
  • Basic Selling
  • Platforms used for Digital sales
  • Sales Negotiation
  • Sales Prospecting
  • Sales Presentation Skills
  • Persuasion and Influence
  • Digital & Effective Product Demonstrations
  • Telephone Selling
  • Relationship Banking
  • Trade Show Selling
  • Client Entertaining
  • Chat Selling
  • Trusted Advisor
  • Incorporate assessments
  • Win/loss reports
  • Leverage peer learning
  • Highlight industry trends and news
  • Practice responding to objections
  • Sales process deep-dive
  • Sales manager “mastery sessions”
  • Introduction to The Marketing Plan.
  • Objectives and structure of The Marketing Plan.
  • Critical elements of the external analysis.
  • Critical elements of the internal analysis.
  • The SWOT Matrix.
  • What is marketing strategy?.
  • Financial and non-financial objectives.
  • The customer attraction vs customer retention dilemma.
  • Identifying the best target segment for your product or service.
  • How to identify the best positioning for your product or service?.
  • What is Digital Marketing?
  • Importance of Digital Marketing
  • Inbound vs Outbound Marketing
  • Marketing v/s Sales
  • Content Marketing
  • Strategic Flow for Marketing Activities

Facebook Marketing Fundamentals

  • 10.1 Facebook Marketing
  • 10.2 LinkedIn Marketing
  • 10.3 Twitter Marketing
  • 10.4 Pinterest Marketing
  • 10.5 Instagram Marketing
  • Creating and Setup Channel
  • Channel Keywords
  • Branding Watermark
  • Featured Contents on Channel
  • Uploading Videos and Optimization
  • Video Thumbnail
  • CTA – Annotation and Cards for Mobile
  • Live Broadcasting
  • Managing Playlists, Comments and Messages
  • Monetization with AdSense
  • YouTube Channel Analytics
  • Google AdWords
  • Facebook Ads
  • Understanding SEO
  • SEO Keyword Planning and Research
  • Meta Tags and Meta Description
  • Website Content Optimization
  • Back Link Strategies
  • Internal and External Links
  • Keywords in Blog and Articles
  • On Page SEO and Off Page SEO
  • Local SEO
  • Mobile SEO
  • eCommerce SEO
  • Optimizing with Google Algorithms
  • Use of Free and Paid Tool
  • Measuring SEO Effectiveness
  • Google Algorithms
  • Rank Brain and Dwell Time
  • Integrating Google Analytics and Webmaster with Website
  • Integrating with Website
  • Measurement Metrics
  • Accounts and Profiles
  • Analytics Reporting
  • Sorting, Filter and Time Chart
  • Audience Segmentation
  • Understanding Traffic
  • Traffic and Behaviour Reports
  • Setting up Tool for SEO
  • Adding and Managing Assets
  • Site Map and Site Links
  • Search Traffic and Links
  • Google Indexing
  • Managing Crawl Errors
  • Managing Security Issues
Program OfferingsEnrollment Includes:
CLASS CONTENT
Content co-created with experts
Real-world projects
Project reviews
Project feedback from experienced reviewers
STUDENT SERVICES
Technical mentor support
Student community
GET STARTED WITH

Sales & Digital Marketing-Basic

LEARN

Learn Digital Sales & Marketing With Best Professional Institute

AVERAGE TIME

On average, successful students take 2 months to complete this program

BENEFITS INCLUDE

  • Real-world projects from industry experts
  • Technical mentor support
  • Personal career coach & career services

2 MONTHS ACCESS

4999 4999 per month

Start learning today! Switch to the monthly price afterwards if more time is needed.

PAY AS YOU GO

4999 per month

Start Learning Today! Get maximum flexibility to learn at your own pace.

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