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Course description

Digital Sales & Marketing Certificate Program is intended for sales and marketing professionals who want to enhance their Sales, digital marketing knowledge and learn practical skills that will impact their job. The course topics include: Digital Marketing(DM) Channels. Plan and Develop DM Channels.

Estimated Time
2 Months

At 6 hrs/week

November 20, 2020

Get access to classroom immediately on enrollment

No prior knowledge required

Key Features

  • 48 hours of instructor-led training
  • User friendly online classes
  • Industrial Expert Trainers
  • Q & A Session during each class.
  • Videos of live class
  • Real life projects.
  • Earn via learning
  • Flexible batch timing
  • Students support
  • Assignments & Projects

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Course Preview

  • Relationship Selling
  • Storytelling for Salespeople
  • Basic Selling
  • Platforms used for Digital sales
  • Sales Negotiation
  • Sales Prospecting
  • Sales Presentation Skills
  • Persuasion and Influence
  • Digital & Effective Product Demonstrations
  • Telephone Selling
  • Relationship Banking
  • Trade Show Selling
  • Client Entertaining
  • Chat Selling
  • Trusted Advisor
  • Incorporate assessments
  • Win/loss reports
  • Leverage peer learning
  • Highlight industry trends and news
  • Practice responding to objections
  • Sales process deep-dive
  • Sales manager “mastery sessions”
  • Introduction to The Marketing Plan.
  • Objectives and structure of The Marketing Plan.
  • Critical elements of the external analysis.
  • Critical elements of the internal analysis.
  • The SWOT Matrix.
  • What is marketing strategy?.
  • Financial and non-financial objectives.
  • The customer attraction vs customer retention dilemma.
  • Identifying the best target segment for your product or service.
  • How to identify the best positioning for your product or service?.
  • What is Digital Marketing?
  • Importance of Digital Marketing
  • Inbound vs Outbound Marketing
  • Marketing v/s Sales
  • Content Marketing
  • Strategic Flow for Marketing Activities
  • 10.1 Facebook Marketing
  • 10.2 LinkedIn Marketing
  • 10.3 Twitter Marketing
  • 10.4 Pinterest Marketing
  • 10.5 Instagram Marketing
  • Creating and Setup Channel
  • Channel Keywords
  • Branding Watermark
  • Featured Contents on Channel
  • Uploading Videos and Optimization
  • Video Thumbnail
  • CTA – Annotation and Cards for Mobile
  • Live Broadcasting
  • Managing Playlists, Comments and Messages
  • Monetization with AdSense
  • YouTube Channel Analytics
  • Google AdWords
  • Facebook Ads
  • Understanding SEO
  • SEO Keyword Planning and Research
  • Meta Tags and Meta Description
  • Website Content Optimization
  • Back Link Strategies
  • Internal and External Links
  • Keywords in Blog and Articles
  • On Page SEO and Off Page SEO
  • Local SEO
  • Mobile SEO
  • eCommerce SEO
  • Optimizing with Google Algorithms
  • Use of Free and Paid Tool
  • Measuring SEO Effectiveness
  • Google Algorithms
  • Rank Brain and Dwell Time
  • Integrating Google Analytics and Webmaster with Website
  • Integrating with Website
  • Measurement Metrics
  • Accounts and Profiles
  • Analytics Reporting
  • Sorting, Filter and Time Chart
  • Audience Segmentation
  • Understanding Traffic
  • Traffic and Behaviour Reports
  • Setting up Tool for SEO
  • Adding and Managing Assets
  • Site Map and Site Links
  • Search Traffic and Links
  • Google Indexing
  • Managing Crawl Errors
  • Managing Security Issues
  • 15.1 Understanding Affiliate Marketing
  • 15.2 Sources to Make Money Online
  • 15.3 Selecting Affiliate Program
  • 15.4 Applying for an Affiliate
  • 15.5 Building Assets for Affiliate Promotion
  • 15.6 Payments and Payouts
  • 15.7 CPC, CPA, CPI and other metrics
  • 15.8 Getting Most Conversions
  • 15.9 Day to Day Work Scheduling
  • 15.10 Managing Affiliate Accounts
  • 15.11 Money Making Secrets
  • Email Software and Tools
  • Importing Email Lists
  • Planning Email Campaign
  • Email Templates and Designs
  • Writing Quality and Creative Emails
  • Sending HTML Email Campaigns
  • Campaign Reports and Insights
Program OfferingsEnrollment Includes:
Content co-created with experts
Real-world projects
Project reviews
Project feedback from experienced reviewers
Technical mentor support
Student community

Digital Sales & Marketing-Advance


Learn Digital Sales & Marketing With Best Training Institute


On average, successful students take 2 months to complete this program


  • Real-world projects from industry experts
  • Technical mentor support
  • Personal career coach & career services


9999 9999 per month

Start learning today! Switch to the monthly price afterwards if more time is needed.


9999 per month

Start Learning Today! Get maximum flexibility to learn at your own pace.

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