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Course description

In simplistic terms, Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real-time. In a broader sense, the Internet is the heart of digital marketing. The Internet offers several applications such as web, email, IM, RSS, video which can be leveraged by marketers to launch campaigns. The explosive growth of smartphones and tablets has meant that mobile has emerged as a widely accepted digital marketing channel in recent times. And last but not least, social media has been a great ambassador to the cause of digital marketing. While the primary motivation for social networks was in-person interaction, leading social networks such as Facebook and Twitter have transformed into valuable digital marketing tools.

Estimated Time
3 Months

At 10 hrs/week

ENROLL BY
July 15, 2020

Get access to classroom immediately on enrollment

PREREQUISITES
No prior knowledge required

Key Features

  • 120 hours of instructor-led training
  • User friendly online classes
  • Industrial Expert Trainers
  • Q & A Session during each class.
  • Videos of live class
  • Real life projects.
  • Earn via learning option
  • Flexible batch timing
  • Students support
  • Assignments & Projects

Course Preview

  • 1.1 What is Digital Marketing?
  • 1.2 Importance of Digital Marketing
  • 1.3 Inbound vs Outbound Marketing
  • 1.4 Marketing v/s Sales
  • 1.5 Content Marketing
  • 1.6 Strategic Flow for Marketing Activities
  • 2.1 What is Domain and Hosting?
  • 2.2 Website Language & Technology
  • 2.3 Core Objective of Website and Flow
  • 2.4 Strategic Layout of website
  • 2.5 Call to action
  • 3.1 Understanding SEO
  • SEO Keyword Planning and Research
  • 3.2 Meta Tags and Meta Description
  • 3.3 Website Content Optimization
  • 3.4 Back Link Strategies
  • 3.5 Internal and External Links
  • 3.6 Keywords in Blog and Articles
  • 3.7 On Page SEO and Off Page SEO
  • 3.8 Local SEO
  • 3.9 Mobile SEO
  • 3.10 eCommerce SEO
  • 3.11 Optimizing with Google Algorithms
  • 3.12 Use of Free and Paid Tool
  • 3.13 Measuring SEO Effectiveness
  • 3.14 Google Algorithms
  • 3.15Rank Brain and Dwell Time

4.1 Google Analytics

  • 4.1.1 Integrating Google Analytics and Webmaster with Website
  • 4.1.2 Integrating with Website
  • 4.1.3 Measurement Metrics
  • 4.1.4 Accounts and Profiles
  • 4.1.5 Analytics Reporting
  • 4.1.6 Sorting, Filter and Time Chart
  • 4.1.7 Audience Segmentation
  • 4.1.8 Understanding Traffic
  • 4.1.9 Traffic and Behaviour Reports

4.2 Google Webmaster Tool

  • 4.2.1 Setting up Tool for SEO
  • 4.2.2 Adding and Managing Assets
  • 4.2.3 Site Map and Site Links
  • 4.2.4 Search Traffic and Links
  • 4.2.5 Google Indexing
  • 4.2.6 Managing Crawl Errors
  • 4.2.7 Managing Security Issues

5.1 Facebook Marketing Fundamentals

  • 5.1.1 Profiles and Pages
  • 5.1.2 Creating Facebook Pages
  • 5.1.3 Page Info and Settings
  • 5.1.4 Pin Post and Highlights
  • 5.1.5 Scheduling Posts
  • 5.1.6 Facebook Events and Contest Creation
  • 5.1.7 Reply and Message
  • 5.1.8 Facebook Insights Reports
  • 5.1.9 Competitor’s Facebook Page
  • 5.1.10 Connect with Twitter
  • 5.1.11 Create Group and Setup
  • 5.1.12 Participate in Group Discussion for Engagement
  • 5.1.13 Use of Proper Hashtags

5.2 LinkedIn Marketing Fundamentals

  • 5.2.1 Creating LinkedIn Account
  • 5.2.2 Updating Contact Information and Links
  • 5.2.3 Designing Profile and Summary
  • 5.2.4 Managing Connections
  • 5.2.5 Advance Searching
  • 5.2.6 Creating LinkedIn Company Page

5.3 Twitter Marketing Fundamentals

  • 5.3.1 Creating Twitter and Pinterest Account
  • 5.3.2 Updating Contact Information and Links
  • 5.3.3 Designing Profile and Summary
  • 5.3.4 Managing Tweets and Pins
  • 5.3.5 Advance Search

5.4 Pinterest Marketing Fundamentals

  • 5.4.1 Creating Pinterest Account
  • 5.4.2 Designing Profile and settings
  • 5.4.3 Creating and managing Boards
  • 5.4.4 Creating and managing Pins
  • 5.4.5 Pinterest for Business
  • 5.4.6 Scheduled Pins

5.5 Instagram Marketing Fundamentals

  • 5.5.1 Creating Instagram Account
  • 5.5.2 Designing Profile and settings
  • 5.5.3 Creating and managing posts
  • 5.5.4 Ultimate Instagram Content and Marketing Game Plan
  • 6.1 Email Software and Tools
  • 6.2 Importing Email Lists
  • 6.3 Planning Email Campaign
  • 6.4 Email Templates and Designs
  • 6.5 Writing Quality and Creative Emails
  • 6.6 Sending HTML Email Campaigns
  • 6.7 Campaign Reports and Insights
  • 7.1 Planning eCommerce Website
  • 7.2 Product Placements and Grouping
  • 7.3 Product Content Optimization
  • 7.4 Product Attributes
  • 7.5 Promoting eCommerce Website
  • 7.6 Understanding Coupon System
  • 7.7Appointing Affiliates for Products
  • 7.8 Cross/Up/Down Selling
  • 7.9 Application and Documentation
  • 7.10 eCommerce Tracking and Insight
  • 8.1 Fundamentals of Mobile Marketing
  • 8.2 Mobile Advertising details discussion
  • 8.3 Mobile App Marketing
  • 8.4 SMS Marketing

9.1 Google AdWords

  • 9.1.1 Google AdWords Basics
  • 9.1.2 Billing and Payments Setup
  • 9.1.3 AdWords User Interface
  • 9.1.4 Keyword Planning and Control
  • 9.1.5 Google Ad Types and Pricing Models
  • 9.1.6 PPC Cost Formula
  • 9.1.7 Ad Rank and Quality Score
  • 9.1.8 Creating Ad Campaigns
  • 9.1.9 Creating Ad Groups
  • 9.1.10 Bidding Strategy for CPC
  • 9.1.11 Conversion Tracking Code
  • 9.1.12 Remarketing Strategies
  • 9.1.13 Remarketing Rules
  • 9.1.14 Remarketing Tracking Code
  • 9.1.15 Linking Google Analytics
  • 9.1.16 Practical Examples

9.2 Facebook Ads

  • 9.2.1 Organic v/s Paid
  • 9.2.2 Facebook Ad Structure
  • 9.2.3 Introduction to Facebook Ad Manager
  • 9.2.4 Setting Up Facebook Ad Account
  • 9.2.5 Create Ad – Targeting, Budgeting and Creative
  • 9.2.6 Content and CTA
  • 9.2.7 Boosting Page Posts
  • 9.2.8 Page and Video Promotion
  • 9.2.9 Similar Ads and Audiences
  • 9.2.10 Tracking Pixels Code
  • 9.2.11 Remarketing – Website Visitors
  • 9.2.12 Managing and Editing Ads
  • 9.2.13 Ad Reports and Ad Insights
  • 9.2.14 Billing and Account
  • 10.1 Understanding Affiliate Marketing
  • 10.2 Sources to Make Money Online
  • 10.3 Selecting Affiliate Program
  • 10.4 Applying for an Affiliate
  • 10.5 Building Assets for Affiliate Promotion
  • 10.6 Payments and Payouts
  • 10.7 CPC, CPA, CPI and other metrics
  • 10.8 Getting Most Conversions
  • 10.9 Day to Day Work Scheduling
  • 10.10Managing Affiliate Accounts
  • 11.1 Introduction to blogging
  • 11.2 How to setup Blog on Blogspot
  • 11.3 Google AdSense Account Setup
  • 11.4 Placing Ads on Website
  • 11.5 Placing Ads on Blogs
  • 11.6 YouTube Video Monetization
  • 11.7 Allowing and Blocking Ads
  • 11.8 Performance Metrics
  • 11.9 AdSense Administration
  • 12.1 Creating and Setup Channel
  • 12.2 Channel Keywords
  • 12.3 Branding Watermark
  • 12.4 Featured Contents on Channel
  • 12.5 Uploading Videosand Optimization
  • 12.6 Video Thumbnail
  • 12.7 CTA – Annotationand Cards for Mobile
  • 12.8 Live Broadcasting
  • 12.9 Managing Playlists, Commentsand Messages
  • 12.10 Monetization with AdSense
  • 12.11 YouTube Channel Analytics
  • 13.1 Digital Marketing for Lead generation
  • 13.2 Building a lead generation plan
  • 13.3 Defining key goals and metrics
  • 13.4 Choosing lead generation sources
  • 13.5 Converting Leads to Sales
Program OfferingsEnrollment Includes:
CLASS CONTENT
Content co-created with experts
Real-world projects
Project reviews
Project feedback from experienced reviewers
STUDENT SERVICES
Technical mentor support
Student community
GET STARTED WITH

Digital Marketing

LEARN

You'll have access to the live classroom training and materials, plus expert project reviews.

AVERAGE TIME

On average, successful students take 3 months to complete this program

BENEFITS INCLUDE

  • Real-world projects from industry experts
  • Technical mentor support
  • Personal career coach & career services

3 MONTHS ACCESS

48000 16000 per month

Start learning today! Switch to the monthly price afterwards if more time is needed.

PAY AS YOU GO

18000 per month

Start Learning Today! Get maximum flexibility to learn at your own pace.

Reviews

Kusumita Mitra

One of the best institutes for learning Digital Marketing in Kolkata with specific courses on AdSense, Affiliate Marketing and social marketing. It provides 100% job assurance on placements as soon as the training gets completed.

Binni Gupta

Ever since I got to know that this is the institute specialized for Digital Marketing, I got myself admitted. Thankfully the entire faculty helped me out to go through the course. I even got a wonderful placement opportunity from the Institute.

Payal Bala

There are not many institutes where Digital Marketing is taught with so precision. Thanks to this institute where I got to learn about the subject from the roots to the advanced levels. I will genuinely recommend others to get the course done from here.

Indrani Chanda

I joined the course right from the start and enjoyed every modules and training programs. The grooming sessions about Digital Marketing from the institution are not to be missed. It helped me to develop my career as a professional.

Vashnavi Chowdhary

I always wanted to learn Digital Marketing in a place where I could know about everything from the roots to the advanced programming. Thanks to my cousin who got me admitted here. It seems that the institute has become a fortune changer for me.

Cherchika Mohanti

The faculty and training lecturers at this institute have always helped me to develop more. I enjoyed learning almost everything about Digital Marketing. I would suggest you attend all the classes so that you do not miss out on anything.

FAQs

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Wordpress Development Suite is a comprehensive training program that equips candidates with the fundamentals of Wordpress with extensive practice in coding of functional web applications. With constant technological advancements in this competitive era witnessing continuously changing programming platforms, Wordpress has now become the leading and highly accepted web-application development technology worldwide.

EIT Your One-Stop Web & App development and Digital Marketing Training Institute in Kolkata

Terms & Condition

  • Student have to maintain minimum 90% of attandance
  • Candidates are required to strictly follow their class schedule and adhere by it. If any candidate wants to alter their class schedule, he/she would require to secure the permission of the training coordinator, 1 week before.
  • Student have to complete all the assignment and project assigned by the institute.
  • All the projects submitted by the students will be reviewed by the institute.
  • Quality of the project should be evaluated by the senior developers/Project manager.
  • In case of any rejection of the project students have to resubmit his/her project within a certain period of time.
  • Course content can be change/Update at any point of time as per industry requirements.
  • Institute will not take any responsiabiligy of the students who drop out from the course and fee will not be refunded.
  • If candidates fails to attend 3 consecutive classes without any written information institute will not take any responsible to provide any backup/revision class.
  • Institute only provides placement to all those candidates only, who will successfully complete the training and the project/assignment.
  • Students have to clear all his course fee in a given period of time.
  • We take placement guarantee when above said term & condition full filled by the students.

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