The dependence on the digital world is escalating day by day and is considerably unavoidable, whether you talk about individuals or corporate world. Trends in digital realm never remain the same, rather they change every year after year.
If you are talking of 2019 digital trends that can substantially work for your business, then check out the below points to know what you need to involve in your business-
Social media platforms like Twitter, Facebook, Instagram, etc. are ruling the lives of individuals. Not only have they brought the world closure by connecting individuals through like and share, but have opened new getaway for the corporate world. Social media marketing is on the rise ever since it was founded and is expected to continue more in 2019. So, without a second thought, it is going to be the top trend of 2019 too.
Content marketing is working like anything. It is a highly effective means of business communication between the company and customers directly. The trend of companies inviting its clients to pen on their site in the form of blogs is growing. It is giving liberty to write good and bad both about the company depending upon the experience of customers, and has been able to convince visitors more to the site. It also keeps the customers attuned with products and services.
This pocket sized device is irresistible since its launch and has brought revolution in the marketing world. Its easy accessibility enables the users to use it 24/7 and now marketing is a day-long or 24/7 affair. The trend of smartphones is on all time high and expected to rise in the future too. Likewise, mobile marketing will play a significant role in digital marketing trends in 2019 too.
Artificial intelligence has made our jobs much easier. AI has facilitated the analysis of search patterns of consumers, their behavior and consequently has guided the businesses in formulating strategies for their goal accomplishment. AI is expected to be the top most digital marketing trend of 2019 and 2020 too.
AI helps the businesses in targeting and approaching specified audiences which is being done through automated ad or programmatic advertising. This type of automation results in high conversion along with bringing the affordability in cost of customer acquisition of the company.
Chatbots have been a new introduction in the digital world, even though their role in digital marketing is having an upward slope. Marketing would be driven by chatbots in 2019. This technology is AI based, and it facilitates chatting instantly.
Videos were extremely popular earlier but are going to ruling in 2019. Videos are effective tools for communication and with smart phone and high speed data of even 5G, it is going to give tough fight to other digital marketing trends in 2019.
Searching through visual is going to rule the search on digital realm. It comprise of upload of an image to search in place of traditional mode of searching through typing.
Web browsing is no more dependent on touch now; voice search has taken its place. It is found that more than half of the browsing is done through voice search and is expected to rise in future.
Last trend but not the least, personalized marketing is turning out to be equally significant as the other trends are. Majority of marketers believe that relationship with customers can be strengthened with personalization. Personalized emails have proved their metal so far in the past and are expected to work immensely.