SEO & Digital Marketing Courses

In simplistic terms, Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. In a broader sense, the Internet is the heart of digital marketing. The Internet offers several applications such as web, email, IM, RSS, video which can be leveraged by marketers to launch campaigns. The explosive growth of smartphones and tablets has meant that mobile has emerged as a widely accepted digital marketing channel in recent times. And last but not least, social media has been a great ambassador to the cause of digital marketing. While the primary motivation for social networks was in-person interaction, leading social networks such as Facebook and Twitter have transformed into valuable digital marketing tools.

Eligibility Criteria

    > Graduate in any stream
    > Knowledge in C/C++(Not Mandatory)
Apply Now

COURSE OUTLINE (MODULE WISE)

  • Understanding Digital Marketing
  • Importance of Digital Marketing
  • Tools of Digital Marketing
  • How Digital Marketing Works
  • Understanding Websites
  • Importance of a Website
  • Essentials of a Website
  • Planning a Website
  • Professional Appearance
  • Different Type of Websites
  • Multi Domain Name Website & Marketing
  • 3.1 -Understanding Search Engine
  • A detailed study on what are Search Engine
  • How Search Engine works?
  • Major Function of Search Engine
  • 3.2 -Understanding Search Engine Optimization (SEO)
  • Introduction to SEO
  • Top Tools of SEO
  • Benefits of SEO
  • Understanding Online traffic & its kind
  • 3.3 – Keywords
  • Introduction to Keywords
  • Types of Keywords
  • Keyword research process
  • Google keyword planner tool
  • Understanding Keyword Mix
  • 3.4 – On Page Optimization
  • Keyword planning & Optimization
  • Content research, planning & Optimization
  • Website Plug-ins: Social Media pages
  • FTP & its function
  • Site map creation & submissions
  • Internal Linking
  • Meta Tag creation
  • Google Webmaster tool and site verification
  • 3.5 – Off Page Optimization
  • Domain Authority & Its Optimization
  • Page Rank & its Optimization
  • Back Link & Link Building
  • Off Page optimizing strategy
  • 3.6 – Local SEO
  • Introduction to Local SEO
  • Tools for Local SEO
  • Google Places optimization
  • 3.7 – Creating SEO Strategy
  • Selecting right SEO tools
  • Monitoring SEO process
  • Preparing SEO reports
  • Creating SEO strategy for your business
  • Understanding Social Media Marketing
  • Marketing on Social Networking Websites
  • Session 1: Detailed discussion on marketing through http://www.facebook.com
  • Session 2- Detailed discussion on marketing through http://www.twitter.com
  • Session 3- Detailed discussion on marketing through http://www.linkedin.com
  • Session 4- Detailed discussion on marketing through http://www.youtube.com
  • Session 5- Detailed discussion on marketing through http://www.slideshare.com
  • Viral Marketing
  • Creating Social Media Marketing Strategy
  • Understanding E-mail marketing
  • Best Practices of E-mail marketing
  • Writing quality creative e-mail content
  • Using Software for Digital Marketing
  • Biggest challenge in Email Marketing
  • Understanding B2B & B2C Portals
  • Importance of marketing needs on B2B Ports
  • How to work on B2B Ports
  • Creating website through B2B Portals
  • Practical Session
  • Practical Session
  • Session 1: Detailed discussion on marketing through http://www.alibaba.com
  • Session 2- Detailed discussion on marketing through http://www.indiamart.com
  • Understanding Online marketing & its types
  • Display Advertising: Banner, Rich Media, Pop ups ads
  • Contextual Advertising: In-text, In -image, In-video ads
  • Tracking & measuring ROI of online advertising
  • Creating Online Advertising strategy
  • What is E -commerce
  • Studying E-commerce website and their features
  • Upcoming trends of E-commerce websites
  • Building E-commerce marketing strategy
  • Introduction to ad-words & PPC campaigns
  • Up growing needs of PPC campaigns in Digital marketing
  • Understanding bidding & payment modules
  • Practical session on Google ad-words campaigns
  • Understanding Mobile web marketing
  • Fundamentals of Mobile marketing
  • Detailed discussion on advertising on mobile
  • Targeting marketing on mobile through apps, location & search engines
  • SMS marketing
  • Understanding Blogs and their growing importance
  • Placing ads on your blog
  • Content Marketing
  • What is affiliate marketing?
  • 3 A’s of affiliate marketing
  • History of affiliate marketing
  • Affiliate marketing scenario in India
  • Different ways of doing affiliate marketing
  • Google analytics & its importance
  • Setting your website with Analytics
  • Google analytics fundamentals
  • Tracking website performance through Google analytics
  • Monitoring visitor behavior and traffic sources
  • Taking regular corrective action to enhance website performance
  • Understanding Digital marketing mix
  • Creating digital marketing strategy using different digital tools
  • Tracking strategy & upgrading it when required
  • Practical 3-4 Session: Creating Digital marketing strategy for different product range
  • Understanding how to use digital marketing for Business lead generation
  • Creating lead nurturing strategy
  • Steps in lead nurturing
  • Converting leads to sales
  • Selecting right tool of communication with buyer
  • Offering product & services
  • Sampling, Negotiation, Meetings (if required)
  • Terms & Condition finalization
  • Submission of Invoices
  • Payment follow ups
  • Follow ups for repeat business
  • Brief discussion on Email etiquette
  • Importance of Email etiquette
  • Writing business mails & other day to day interactive mails
  • Best business communication practices
  • Real Life Project